

Audio is intimate, it can feel as if a person is sitting next to you. "As I saw the beginnings of social audio start to take off with Clubhouse, I saw how audio is the perfect medium for the message of mentorship and advice. She noted that audio-only apps have skyrocketed in popularity in recent years because audio is the "antithesis of the heavily filtered nature of today's visual-led apps." Drop-in social audio like Clubhouse have garnered significant interest because they take "interactions and conversations back to their roots," according to Akinrinade. The monetization features will be added to the app later this year.
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The app is free for users but Akinrinade explained that it will provide mentors with "monetization tools" that allow them to grow a business. The coins can also be donated to charities. Speakers on the app will be paid in "Mentorcoin," a virtual coin that can be exchanged for Amazon or Starbucks gift cards. Wisdom will be powered by a deep-learning neural network that Akinrinade believes will be able to direct users to the kind of conversations they are looking for. There will be a timer making sure conversations are not dominated by one person and questions can be queued up. The app will allow members to chat with experts and listen to live or playback recordings on their own. Thousands of people have already signed up to be mentors on the platform, according to Akinrinade. I created Wisdom to do something about it and democratize access to mentors."Īkinrinade envisions the app focusing on conversations around a variety of topics including parenting, fitness, dating, startups, mental health and beauty. "In addition to this, I observed that would-be mentors on other platforms today have a clear problem: they have no way of engaging the many inbound requests they receive so they ignore them all unless they get a 'warm intro,' which is itself a crystallization of systemic inequality. "As a Black woman working in London's largest diversity startup program One Tech, I've observed firsthand how lack of access to mentors contributes to systemic inequality," Akinrinade explained to ZDNet. New social audio app Wisdom has launched in the US, UK, Australia and Canada, attempting to "create an inclusive space where diverse people come together to have conversations that matter," according to founder Dayo Akinrinade.Īkinrinade said she was inspired by the success of Clubhouse and Tik Tok, which prompted her to create her own platform that could "democratize access to mentorship."


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